28 Dec Rapidly Rising 2021 Marketing Trends
The tie between brand loyalty and trust has never been stronger. Consumers have a generally favorable outlook on how companies respond to the present climate, according to a recent Deloitte...
Blog
09 Dec PR Is Fundamental for Entrepreneurs
Many up-and-coming brands display initial potential. They have the clients, the technology, and their services are sought after. Where they may lose their way is scaling their success, and most...
07 Dec Do’s and Don’ts When Making a Pitch
If you’re launching a startup in a crowded and competitive field like tech, every bit of positive coverage can help. A successful pitch can massively boost your profile, but it’s...
04 Dec Where Is Social Media Headed in 2021?
With the ever-changing nature of social media, it can prove tricky to predict what 2021 has in store for it but as 2020 comes to a close, some trends have...
25 Nov Promoting Your Creative Products to the Press
If you’re the creative type, the Internet is a powerful tool to reach a broad audience. However, if you’re looking to make a genuine living out of something that may...
24 Nov Social Media Crisis Management
In the age of social media, one wrong tweet or misguided Facebook post can spiral into a social media-related public relations crisis. In the age where brands are being closely...
19 Nov Communicating Effectively During a Crisis
When creating and implementing a crisis communication plan, it is important to remember these key details to ensure your strategy is effective. A crisis can lead to tension and panicking by...
19 Nov Perfect Your Pitch Email
A quick search on Google regarding “PR fails” will likely lead to plenty of results showing a PR faux pas, sometimes leading to a flood of negative social media responses....
10 Nov Using LinkedIn Stories Correctly
While social media services like Instagram and Facebook have had the Stories feature for a while, one of the more recent platforms to adopt it is the business and employment-oriented...
05 Nov Using TikTok to Promote Your Brand
You may have heard of TikTok, the viral video-sharing social networking service that saw its popularity skyrocket during the pandemic. If you only take a cursory glance at the platform,...