25 Nov Promoting Your Creative Products to the Press
If you’re the creative type, the Internet is a powerful tool to reach a broad audience. However, if you’re looking to make a genuine living out of something that may have started as a side-hustle, chances are you’re going to require publicity from major media sources and that means courting journalists.
Make a good first impression. Journalists are extremely busy, receiving potentially hundreds of thousands of emails, as well as messages on their social media channels. To stand out, you have to do some legwork and that can begin with something as simple as your website. How is your About page doing? Is it saying as much about you as possible? Your background, and what you do, needs to be clear, as this page serves as the first impression for a journalist that is doing research. If it isn’t engaging enough, the journalist’s interest won’t be piqued.
Promote yourself. You should add a “press area” to your website showcasing your products in professional, high-resolution photography and explaining to journalists they are allowed to use these images. If that’s not feasible, make it known that “media kits” are available should they wish to learn more. You can do something as simple as providing a downloadable link, or you may want to create something more elaborate. The press section of your website should clearly emphasize that the media is welcome to engage with you.
Be proactive. While these are good tips, you also shouldn’t wait for a journalist to come to you. A professional public relations company can help with proactive outreach to put you and your product or service on the radar of journalists.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.