Where Is Social Media Headed in 2021?

04 Dec Where Is Social Media Headed in 2021?

With the ever-changing nature of social media, it can prove tricky to predict what 2021 has in store for it but as 2020 comes to a close, some trends have begun to emerge. These trends will likely affect how companies go about devising marketing strategies next year.

If you’ve spent any time on services like TikTok, you’ve noticed how users are using the material published by other brands to put their spin on the content, remixing it, and in many cases going viral or even becoming a meme. More than 50 percent of users between the ages of 13 to 35 are sending weekly memes.

As the pandemic continues, close to 80 percent of consumers are looking for brands to offer content centered around helping them in their everyday lives. This means publishing content centered around community, compassion, cleanliness, and emphasizing contactless as audiences and brands become more socially conscious. On that note, as people look to reflect on happier times before the pandemic practically forced them to remain indoors, social media-centered around nostalgia has skyrocketed. This may be an avenue worth exploring in your 2021 marketing plan.

Don’t disregard the emergence of conversational marketing. Customers want to feel like they’re engaging with businesses beyond a sales level, which means real conversations will prove integral in driving sales.

To see the full list of trends, please visit https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/.

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