Do’s and Don’ts When Making a Pitch

07 Dec Do’s and Don’ts When Making a Pitch

If you’re launching a startup in a crowded and competitive field like tech, every bit of positive coverage can help. A successful pitch can massively boost your profile, but it’s just as easy to fail if you aren’t careful. These are a few examples to avoid when crafting your next pitch. 

Overdoing it on press releases. You want to raise awareness when your company makes notable moves, but not every move. Sending a press release that the CEO sent a tweet to a notable public figure or celebrity isn’t necessarily newsworthy, and sending those announcements to reporters reduces your credibility. That may lead to them avoiding or ignoring your future news.

Failing to value the work of others. Unseasoned CEOs and entrepreneurs may be under the impression that journalists have an abundance of free time. To be honest, journalists often think the same about young and brand new CEOs as well. In truth, the media is a complex hierarchical organization in which people have real obligations and rigid deadlines. Journalists need to know a great deal about topics they cover, recall the names of important thought leaders, and be present. Don’t contact a journalist to do the PR for you. Hire a PR firm and get rid of the chance the request may reflect negatively on you.   

Always following the leader. Because of the pandemic, many companies have offered their products or services for free or at a discount for certain customers. Announcing that you’re doing the same after months have passed and several others have done so is not going to help you stand out or get coverage. Offer something unique and journalists will respond. Offer a piece of news that will pique the reporter’s interest. 

About Top of Mind

Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.

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