28 Dec Rapidly Rising 2021 Marketing Trends
The tie between brand loyalty and trust has never been stronger. Consumers have a generally favorable outlook on how companies respond to the present climate, according to a recent Deloitte Insights survey, with approximately four in five individuals citing a moment when a company reacted favorably to the pandemic and one in five strongly believing that it contributed to improved brand loyalty on their part.
With that in mind, several early marketing trends have emerged that will likely continue to grow in 2021.
Purpose and agility. The most successful brands will be those with a solid foundation of what their purpose is and the audience they are meant to serve with this purpose. Companies who consider “why” they represent their customers are best placed to make it through extraordinary transition. Many who engage in agile marketing campaigns will achieve marketing success.
Trust and human connection. Trust emerges when the delivery reflects what was promised. Messaging should be crystal clear, and it should be efficient and effective to deliver such communications. Brands may wish to think about changing their attention to ideals from demographics. Genuine connections now outweigh efficiency or speed-to-market. It is the choice of taking a less expensive or a better flight, purchasing clothes with the cheapest shipping, or from the retailer with the supply chain that is more ethically planned.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media, and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.