06 Jan New Instagram Tools Expand Customer Growth Opportunities
Instagram’s recent update to its search feature may not involve some snazzy filter or photo enhancements. However, it’s an incredibly useful update for businesses that rely on the social media platform to drive engagement and sales.
With Instagram’s recent update, your posts are now discoverable even if a particular post doesn’t have a certain hashtag attached to it. Until this change, the use of specific hashtags was the only way to find content on the platform.
An effective way for businesses to take advantage of Instagram’s new keyword search capabilities is discovering prospective customers. With modern social media, audience engagement is fundamental for development. Via the use of keywords, posts are now searchable. These changes mean brands can now discover some of the interests of their followers and customers while zeroing in on what are the most effective keywords and phrases.
Social listening helps you to perform research of competition and get into the heads of your ideal clients. You now have the power to research competitor keywords and see what’s on their audience’s minds.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media, and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.