07 Jan Broaden Your Brand Reach With YouTube
Since its debut more than a decade ago, YouTube’s growth has shown no signs of stopping. Despite billions of monthly users, there are still brands out there that have yet to seize upon its multiple advantages. Having your company on YouTube may help improve the relationship with your target audience as well as amass loyal clients and potential subscribers.
To be popular on YouTube, you need to provide your viewers with content that catches and keeps their interest until the end. But, several components collectively play a role in making the videos appealing. For example, the video thumbnail may entice someone to click. Once they do, you want them to watch the video in its entirety, which means the intro needs to be compelling. The first minute should give the viewer a solid idea of what type of value the user will glean from the video.
Longer videos have their merit, and even YouTube itself prefers them. However, don’t overdo it. A maximum of twenty minutes is a good length. These videos should be unique, and if you stick to educational topics, you can develop a sizable audience while establishing your brand as an industry leader.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media, and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.