Building meaningful media coverage for your brand doesn’t start with a generic press release blast. It starts with cultivating authentic relationships that deliver long-term public relations success.
The days of building a legal reputation through glossy brochures or networking over cocktails are over. In today’s legal marketplace, your authority is judged first – and often entirely – by search engines and AI bots.
In today’s digital age, the landscape of news consumption in the United States is undergoing a significant transformation. Traditional media outlets are no longer the sole gatekeepers of information.
In today’s crowded digital landscape, maintaining visibility and credibility isn’t just helpful for law firms, it’s essential. Blogging remains a powerful tool for building thought leadership, enhancing SEO, and staying connected to your target audiences.
If Google’s Search Generative Experience (SGE) isn’t on your radar, it should be. This AI-driven update is reshaping how people discover content – and how websites need to show up in search.
While platforms like LinkedIn, Instagram, and X (formerly Twitter) dominate the conversation, newer social media channels are rapidly gaining ground, offering fresh opportunities for businesses to engage their audience.
Securing media coverage today is more of a necessity than a preference. When industry leaders or businesses are not visible, they are invisible. Getting quoted in the right publication or featured in a high-impact article isn’t just about prestige – it’s about credibility, positioning, and staying top of mind with your target audience.
Writing columns, social media posts, Q&As, Op-eds, and more are essential strategies for positioning executives and companies as industry leaders. With the rise of AI-powered tools, such as ChatGPT, Claude, and Grok enhancing original content and producing better quality work has become significantly easier and faster.
As Top of Mind Public Relations celebrates its 10th anniversary, we’re taking a moment to reflect on a decade of growth fueled by our passion for delivering results. What began as a media relations agency—driven by my background as a journalist—has grown into a full-service firm offering both traditional media and digital marketing solutions to help businesses succeed in an ever-evolving landscape.
Brand reach is one of the most important aspects of growing and elevating your business. The more people see and hear about your brand, the more likely they are to engage and reach out to you. So how exactly does one go about expanding their brand reach?
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