Branding reach

While platforms like LinkedIn, Instagram, and X (formerly Twitter) dominate the conversation, newer social media channels are rapidly gaining ground, offering fresh opportunities for businesses to engage their audience.

Securing media coverage today is more of a necessity than a preference. When industry leaders or businesses are not visible, they are invisible. Getting quoted in the right publication or featured in a high-impact article isn’t just about prestige – it’s about credibility, positioning, and staying top of mind with your target audience.

Brand reach is one of the most important aspects of growing and elevating your business. The more people see and hear about your brand, the more likely they are to engage and reach out to you. So how exactly does one go about expanding their brand reach?