07 Apr Key Practices for Expanding your Brand Reach
Brand reach is one of the most important aspects of growing and elevating your business. The more people see and hear about your brand, the more likely they are to engage and reach out to you. So how exactly does one go about expanding their brand reach?
Maintain a strong brand voice
Your voice is what differentiates you from your competition. It is what your target audience uses to identify your brand from countless others. Honing in on your brand voice is critical to not only develop your business but also to beginning to understand who your target audience is and to gear your products and services towards them.
Having multiple social media platforms
The best way to reach several different audiences online is through social media. Although having one social media service and focusing on cultivating content solely for that platform may seem like the right approach, having multiple social platforms is much more advantageous in terms of brand reach. Different social media services attract different individuals. Therefore, by utilizing several platforms, brands can reach several different audiences making them aware of the company.
Being up to date on brand news
Informing your audience on updates or ongoing news allows them to be more aware of your brand. The more an individual hears positive news about your brand whether it is through press releases, articles, or other forms of media, the more likely they are to respond more positively to your brand in the future. When it comes to news the key is to remain consistent. It is imperative for the target audience to maintain a certain level of understanding as to a brand’s current events to retain awareness.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, being attentive to conflicts of interest, being acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media, and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.
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