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Paola Iuspa-Abbott and Jessica Forres standing together at a PRSA (Public Relations Society of America) event. One woman is holding a certificate labeled "PR Award Winner" while the other is holding a trophy. Both are smiling, and they are standing in front of a backdrop displaying the PRSA logo

Top of Mind PR Wins PRSA FTL Wizard Award for Crisis Communications Excellence

FORT LAUDERDALE, FL –  July 11, 2025 – Top of Mind Public Relations has been named the winner of the 2025 PRSA Greater Fort Lauderdale PR Wizard Award in the Crisis Communications category, earning one of the region’s highest honors for its swift and strategic response during a real-world crisis. 

Paola Iuspa Abbott and Jessica Forres standing together at a PRSA (Public Relations Society of America) event. One woman is holding a certificate labeled "PR Award Winner" while the other is holding a trophy. Both are smiling, and they are standing in front of a backdrop displaying the PRSA logo

Presented annually by the Public Relations Society of America’s Greater Fort Lauderdale chapter, the PR Wizard Awards honor exceptional communications campaigns developed across South Florida. This year’s recognition reinforces Top of Mind’s growing reputation as one of the best crisis communications agencies in the region, trusted by leaders to navigate their most challenging moments.

The recognized campaign involved helping a client manage a fast-moving situation that was attracting public and media attention. Within 72 hours, the Top of Mind team had built a smart response strategy, corrected misinformation before it spread, and worked with key media outlets to shift the conversation. The result: reputational damage was avoided, and the client regained control of the narrative.

“We take pride in helping clients stay calm in the storm,” said Paola Iuspa-Abbott, founder and president of Top of Mind. “Our job is to step in quickly, tell the truth clearly, and work with reporters to make sure the public gets the full picture, not just the first headline.”

 

A Team Built for Today’s Newsroom Landscape

One reason Top of Mind stands out is its unique newsroom DNA. The firm is made up of former journalists who understand how newsrooms work and who still have strong relationships with trusted broadcast and print reporters across Florida and beyond. These connections allow the team to get accurate, fact-based stories into the hands of journalists who value context and accuracy. 

In an era where misinformation can spread quickly, Top of Mind helps ensure that balanced, fair reporting leads the conversation, not speculation or spin.

Whether working with nonprofits, developers, healthcare leaders, or law firms, the firm continues to be a go-to partner for those looking for experienced crisis PR professionals in Florida who deliver clarity, speed, and results.

To learn more about Top of Mind’s crisis communications and media relations services, visit www.topofmind-pr.com

 

About Top of Mind Public Relations

Top of Mind is an award-winning public relations agency based in South Florida, specializing in crisis communications, media strategy, and executive visibility. Founded by former journalists, the firm helps clients cut through the noise, protect their reputations, and build trust with the audiences that matter most.

About the PRSA Wizard Awards

Hosted by the PRSA Greater Fort Lauderdale chapter, the PR Wizard Awards honor creative, results-driven public relations campaigns led by local firms and in-house teams. Award categories range from media relations and digital strategy to crisis response and brand storytelling.

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