04 Feb Social Media Best Practices for Businesses
Social media is a powerful tool in generating leads to boost sales and bring in prospective clients, so it’s important that you remain up-to-date on current etiquette and trends. One of the easiest ways to boost your business profile is by doing the obvious: ensuring your profile is complete and compelling.
It helps to keep your personal and professional accounts separate on social media when creating a business brand. Your consumers know which account to follow by being consistent with the types of content that you post through your company profile. Also, keep in mind that your posts represent your business personality. The content you share should be done to help followers develop a positive and distinct image of your business.
Posting about two to three times weekly using relevant hashtags is generally considered the best way to remain top of mind with your audience. , Keep in mind you will most likely receive more engagement with photos and videos. But, having said that,, you want to avoid your posts coming across as spam. Also, while engaging with your audience is very important, you must refrain from telling your followers to ‘like’ or ‘retweet’ something unless you’re doing a giveaway where retweeting is part of the instructions.
The worst thing you can do is to remain silent if a post goes awry and receives negative feedback. Try to answer as much as you can, and don’t get defensive. Act to correct the problem and let those who were vocal about it know once you’ve resolved the issue. Always be professional in your communication with your social media audience.
Patience and discipline will yield results. When you start pouring time and money into social media posts, it does not necessarily mean automatic huge returns. Your scope can at first be slow, similar to beginning your company. As you gain contacts and your brand develops, you can begin to establish a plan while focusing on brand recognition and increasing the network. It’s easy to become obsessive about numbers. While it may be nice to get lots of Facebook fans and Twitter followers, the quality of your posts outweighs the quantity.
About Top of Mind
Top of Mind PR is an award-winning boutique South Florida public relations firm with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. The firm prides itself on staying up-to-date on federal, state, and local issues that matter to our clients, attentive to conflicts of interest, acutely mindful of the time pressures of its customers, and, most importantly, committed to keeping our clients top of mind with their audience.
Through traditional media, social media, and e-marketing, our firm positions businesses as market leaders. Our initiatives are always aligned with our client’s business development goals.