Public Affairs
Shape public policy. Influence public opinion. Strengthen your brand’s voice.
At Top of Mind Public Relations, we help organizations strategically engage with policymakers, regulators, community stakeholders, and the media to build trust, manage reputational risk, and impact policy outcomes. Our public affairs strategies are built for discoverability by both search engines and AI tools like Google’s Search Generative Experience (SGE).
Whether you’re advancing an advocacy initiative, responding to pending legislation, or building influence in your sector, our team blends traditional public affairs strategies with Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to keep your voice visible online and influential in real life.
Our Public Affairs Services Include:
Advocacy Campaigns
We launch strategic, data-informed campaigns that mobilize public support, influence lawmakers, and drive measurable policy results, optimized with long-tail keywords and messaging aligned with current legislative conversations.
Issue Management
Stay ahead of political, regulatory, and reputational challenges. We help you monitor emerging developments, shape the narrative early, and respond in real time with search-optimized content that ranks in news and AI-generated summaries.
Stakeholder Engagement
We build meaningful relationships with elected officials, regulators, community leaders, and coalition partners. Our outreach strategies are tailored for high-impact visibility, online and off.
Content Optimization & GEO
We update your website, blogs, and digital assets using Generative SEO techniques, helping your content rank for high-value, policy-related search terms and appear in AI-driven summaries. This ensures your positions and initiatives are discoverable by decision-makers exactly when they’re searching for answers.
Why Search-Optimized Public Affairs Matters
Today, content is currency and discoverability is power. With journalists, lawmakers, and stakeholders increasingly relying on Google, ChatGPT, and SGE to research issues, your organization’s position needs to appear where they’re looking.
We integrate:
- Traditional public affairs strategy
- SEO content structuring
- Long-tail keyword research
- AI-focused formatting
…to ensure your voice shapes the public narrative and doesn’t get buried.
FAQ: Public affairs services
Shape public opinion. Influence policy decisions. Build long-term trust.
Public affairs is all about influencing the laws, policies, and regulations that impact your organization. We help you build trusted relationships with government officials, community leaders, and key stakeholders so your voice is heard where decisions are made. While public relations focuses on the general public and media, public affairs is about shaping policy outcomes and managing reputational risk behind the scenes.
Whether you’re a real estate developer, nonprofit leader, hospital executive, or advocacy group, you’re likely impacted by legislation, zoning rules, or public funding.
Our public affairs team helps you:
- Stay ahead of regulatory changes
- Respond strategically to legislation
- Build local support for your project or mission
- Show up in search results when stakeholders are researching your industry. In today’s digital world, policy influence and online visibility go hand in hand.
Our integrated public affairs services include:
- Advocacy Campaigns to build support and drive policy change
- Issue Management to monitor legislation and shape public messaging
- Stakeholder Engagement to grow influence with decision-makers and community leaders
- Search Engine Optimization (SEO) and Generative SEO (GEO) to make sure your content ranks high in searches about policy topics, regulations, or community issues
Today, policymakers, reporters, and voters use Google and AI-powered tools to research hot-button issues. We structure your content with:
- Long-tail keywords for policy and advocacy topics
- Optimized headlines and metadata
- Conversational tone and clean formatting. This helps your messaging rank in both traditional search engines and AI-generated search results, like those from Google’s SGE or ChatGPT.
Generative SEO (or GEO) means structuring your digital content for AI tools that pull information directly into answers. We optimize your content so it’s:
- Easy for AI bots to understand and cite
- Ranked higher for long-tail keywords like “how to respond to local zoning opposition” or “Florida education policy updates”
- Featured in search results where stakeholders are actively looking for information. It’s the next evolution of being seen as a thought leader online.
We work with organizations that want to influence policy, protect their reputation, or drive impact, including:
- Nonprofits and advocacy groups advancing their mission
- Developers and real estate firms facing zoning and land use challenges
- Hospitals and universities navigating regulatory frameworks
- Trade associations and coalitions building grassroots or legislative support
- Law firms and professional service providers looking to shape industry policy and show up in relevant searches
Before things get urgent. If you’re:
- Planning a major project that needs community or government buy-in
- Responding to proposed legislation
- Trying to manage a reputational issue tied to public perception
- Seeking to grow your name recognition with local or state officials
…then now is the time. The earlier we start, the more impact we can make.
Start with a conversation. We’ll learn more about your goals and challenges, and then build a tailored strategy that blends smart messaging, strong relationships, and high-ranking content.
Whether you need to influence state legislation or show up when someone Googles “education funding in Miami,” we can help.
Contact us today to build your public affairs strategy and keep your organization top of mind with the people who matter most.
Our Case Studies
Select from our menu of services to build a public relations plan that works for you.
Home Top of Mind partnered with BTI Partners to reposition South Tampa’s Westshore Marina District as an up-and-coming destination with
Home Amid a public crisis involving the handling of a multifamily project, this REIT turned to Top of Mind to
Home Top of Mind executed a bilingual campaign to position The Grove Resort & Water Park as an attractive investment
Home Top of Mind executed a targeted media campaign for Oxfam America’s “Best States to Work Index.” By developing localized
Home In a competitive commercial real estate landscape, Top of Mind positioned Colliers as a dominant player in South Florida,
Home Top of Mind elevated the South Florida attorneys of national law firm Saul Ewing by securing media coverage that
