How to Keep Your Audience Engaged During a Webinar

02 Feb How to Keep Your Audience Engaged During a Webinar

Webinars have grown in popularity, serving as an effective tool to relay important information and host large-scale panels virtually. When planning a webinar using communication platforms like Zoom, there are different things to consider than when planning a face-to-face presentation. A few simple tips can help keep your webinars engaging.

For starters, use plenty of visuals. Without someone physically in front of them capturing their attention, it’s easy for the audience’s mind to wander if they’re staring at the same static image for a prolonged period. Add some more visual elements or even animation to keep the webinar engaging. On that note, make sure to visually highlight a particular piece of information the audience should be paying attention to. Many platforms allow you to keep your camera on while you present, which is a great way to maintain a connection with your audience.

While you’re encouraged to make an engaging presentation, try to avoid using a brand new slide for each sentence you say. If you don’t allow enough time for attendees to read your information while listening, some audiences may miss a slide.

Another great tip is to use the polling and Q&A features that are built into most webinar platforms. Allowing your audience to engage with you directly is a great way to keep their attention. 

Don’t forget about the importance of rehearsals, taking smaller pauses than you would face to face, and informing the audience if you’re about to go silent. Following these simple guidelines will help you create a successful webinar. 

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