Crisis Management

In a crisis, silence isn’t strength … strategy is.

When your reputation is on the line, you need a steady hand and a smart plan. At Top of Mind Public Relations, we provide expert crisis communications and reputation management for companies, professional service firms, nonprofits, and consumer brands across the country.

We help organizations navigate high-pressure situations with calm, clarity, and confidence. Whether you’re facing legal scrutiny, leadership changes, negative press, or viral backlash, we give you the tools to respond strategically and recover stronger.

Our public relations team moves quickly and discreetly to handle media inquiries, prepare internal and external messaging, and advise leadership throughout every stage of a reputational issue. We operate as an extension of your executive team, guiding communication when every word matters.

Be Proactive – Not Just Reactive

Whenever possible, we encourage clients to bring us in early before a sensitive announcement or reputational risk turns into a headline. Whether you’re planning layoffs, restructuring, a merger, or anticipating community opposition, early planning allows us to:

Build a communications roadmap
Craft strategic messaging frameworks
Anticipate tough questions
Prepare spokespeople for media and public response

That kind of preparation puts you in control—so you’re leading the conversation, not reacting to it.

We Help You Navigate Any Crisis

We’ve guided organizations through a wide range of high-stakes moments, including:

Public backlash and viral social media events
Litigation, investigations, and regulatory matters
Leadership transitions and internal HR issues
Mergers, acquisitions, and workforce changes
Community opposition to real estate projects
Customer complaints, negative reviews, and staffing challenges
Data breaches, cybersecurity incidents, and more

Our clients include law firms, real estate developers, financial institutions, nonprofits, hospitality brands, and healthcare and education providers.

With national reach, deep media relationships, and industry-specific experience, we help protect what you’ve built and rebuild what’s been shaken.

Our Crisis Communications Services Include:

Real-time media response and rapid message development
Custom crisis communication toolkits
Executive and spokesperson media training
Social media monitoring and escalation protocols
Internal and external messaging strategies
Reputation recovery and brand rebuilding campaigns

Because in today’s fast-moving media cycle, every minute counts and every message matters.

When the stakes are high, we help you stay in control and top of mind. Contact us for expert guidance.

FAQ: Crisis Communications & Reputation Management

What does Top of Mind Public Relations do during a crisis?

We provide expert crisis communications and brand reputation management, helping you respond to high-stakes situations with speed, strategy, and confidence. We handle media, craft your messaging, and support internal communications, all while protecting your credibility and public image.

When should we reach out to your team?

As early as possible. The sooner we’re involved, the better prepared your team will be. If you know a sensitive announcement, legal matter, or public issue is coming, we can help you get ahead of it.

What services are included in a crisis communications engagement?

We provide:

Real-time media response
Holding statements and executive messaging
Social media monitoring and escalation planning
Custom communications playbooks
Spokesperson training and talking points
Long-term reputation recovery strategy

What types of crises do you typically handle?

We’ve supported clients through:

Viral backlash and social media storms
Layoffs and leadership changes
Legal investigations and litigation
Real estate project controversies
Customer complaints and staffing challenges
Negative press and media inquiries
Cybersecurity breaches and data leaks

What is proactive crisis planning, and why is it important?

Proactive planning allows you to lead with confidence when a crisis hits. We help you create:

Anticipated Q&A documents for media, staff, and stakeholders
Crisis message frameworks for various scenarios
Pre-approved holding statements
Spokesperson preparation and mock interview sessions

This prep work allows for consistent, confident messaging when time is limited.

What industries do you specialize in?

Our crisis communications clients include:

Law firms facing litigation or regulatory scrutiny
Real estate developers managing public opposition or permitting delays
Nonprofits and advocacy organizations under public or internal pressure
Financial service providers managing investor communications
Healthcare and education institutions responding to operational challenges
Hospitality brands addressing service issues and online reputation

How do your media relationships help during a crisis?

Our national network of journalists in major media markets (Miami / South Florida, New York, Los Angeles, and Washington, D.C.) allows us to:

Share accurate information quickly
Respond proactively to media interest
Correct misinformation before it spreads
Help shape a more favorable, balanced story

Do you use tech to monitor coverage?

Yes. We use advanced media monitoring and social listening tools to:

Track news mentions and press pickup
Analyze social media sentiment in real time
Identify influencers and potential threats
Adjust messaging based on public perception

How do you help with brand recovery after a crisis?

Reputation rebuilding is part of the strategy. We help restore trust through:

Targeted media placements that reframe your story
Executive visibility via thought leadership and speaking opportunities
Strategic digital content to strengthen your online narrative
Long-term messaging that realigns your brand with its mission and values

What’s your approach to crisis communications?

We believe strategy – not silence – is your best defense. With smart planning and clear communication, we can help you protect your brand and even turn a tough moment into a trust-building opportunity.

Facing a crisis or anticipating one?

Crisis Management