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Many up-and-coming brands display initial potential. They have the clients, the technology, and their services are sought after. Where they may lose their way is scaling their success, and most entrepreneurs may find it tricky to develop a profitable and established brand. This is where PR...

In the age of social media, one wrong tweet or misguided Facebook post can spiral into a social media-related public relations crisis. In the age where brands are being closely watched by their most loyal followers (i.e.: customers), it is utterly critical that a company...

A quick search on Google regarding “PR fails” will likely lead to plenty of results showing a PR faux pas, sometimes leading to a flood of negative social media responses. In most situations, with diligence, attention to detail, and common sense, the mistakes that result...

While social media services like Instagram and Facebook have had the Stories feature for a while, one of the more recent platforms to adopt it is the business and employment-oriented LinkedIn. Since it’s geared to professionals, the following tips can help with using LinkedIn Stories...