Professional podcast microphone and laptop representing digital media, thought leadership and evolving public relations strategies.

The Times Are A-Changin’: Five PR Rules That Need a Rewrite

The rules of public relations are changing. From AI-driven search and evolving media audiences to executive thought leadership and timely commentary, organizations need to rethink how they build credibility and visibility. Jessica Forres, Executive Vice President at Top of Mind Public Relations, explores five modern public relations strategies for navigating today’s media landscape while maintaining the fundamentals of effective PR.

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October 21, 2026

Person holding a smartphone with a new email notification, representing corporate holiday e-cards, digital holiday greetings and email marketing.

5 Ways to Make Your Corporate Holiday E-Card Stand Out in a Crowded Inbox

Corporate holiday e-cards offer businesses an opportunity to strengthen client relationships, express appreciation and reinforce brand recognition. Discover five ways to create memorable, custom-designed holiday e-cards through original design, meaningful messaging, mobile-friendly formatting and strategic timing.

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October 15, 2026

Reporter holding a red microphone while interviewing a person outdoors.

Why Is Your Competitor Always in the News? How to Become a Go-To Media Source

Your competitor may not know more than you. They may simply be easier for reporters to find, trust and quote. Here is how to become a go-to media source.

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September 25, 2026

Two legal professionals reviewing documents at a desk with scales of justice and a gavel.

How to Prepare a Strong Chambers and Partners Submission

A strong Chambers and Partners submission clearly explains a law firm’s most significant matters, attorney experience and client relationships. Here is what firms should know about deadlines, work highlights, referees and interviews.

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September 25, 2026

A television reporter interviews a doctor holding a clipboard outside a medical facility.

Why Medical Experts Should Consider Public Relations

Public relations for medical experts can help credible voices rise above health misinformation, bring important research into the public conversation and connect qualified professionals with healthcare reporters. A thoughtful PR strategy extends the reach of medical expertise while building trust with patients, journalists and the wider public.

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August 24, 2026

Employee working at a standing desk in a modern office, using a laptop and a large external monitor displaying a professional networking website. Office supplies, a reusable water bottle, and desk accessories are visible in the workspace, illustrating a business professional engaged in online networking or business development.

How LinkedIn Helps Companies Build Visibility in Google and AI Search

LinkedIn is no longer just a social media platform. Public posts can now appear in Google search results and influence AI-generated answers, making LinkedIn an essential part of your SEO, thought leadership and public relations strategy. Learn how businesses can create content that builds authority, improves visibility and strengthens their digital reputation.

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August 5, 2026

Stack of newspapers representing media visibility and public relations for mission-driven organizations.

Why Mission-Driven Organizations Must Win the Narrative Battle or Disappear

Mission-driven organizations face a new reality: impact alone is no longer enough. In an AI-driven attention economy, nonprofits, NGOs, think tanks, and foundations must actively shape public narratives through strategic communications, media relations, and thought leadership to build trust, strengthen funding opportunities, and remain influential.

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July 27, 2026

What Does a Public Relations Agency Do? A Complete Guide for Businesses, Nonprofits and Advocacy Organizations

Discover what a public relations agency does and how strategic PR helps businesses, nonprofits and advocacy organizations build credibility, strengthen their reputation, earn media coverage, improve Google and AI visibility, and reach the audiences that matter most.

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July 14, 2026

The Public Relations Outlook for the Second Half of 2026: Seven Trends Every Organization Should Watch

The second half of 2026 is transforming public relations. Learn the seven biggest PR trends, from AI-powered search and executive thought leadership to earned media, digital visibility, and reputation management, that every organization should understand to remain competitive.

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July 8, 2026

Is Hiring a PR Agency Worth It? A Realistic Guide for Businesses Looking to Build Visibility, Credibility, and Growth

Hiring a PR agency is about more than securing press coverage. This guide explains how strategic public relations helps businesses build credibility, strengthen reputation, improve digital visibility, position executives as thought leaders, and support long-term growth. Learn what PR agencies actually do, how much PR services cost, when to hire a communications firm, and what businesses should look for before making an investment.

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May 27, 2026

Blog

The Times Are A-Changin’: Five PR Rules That Need a Rewrite

5 Ways to Make Your Corporate Holiday E-Card Stand Out in a Crowded Inbox

Why Is Your Competitor Always in the News? How to Become a Go-To Media Source

How to Prepare a Strong Chambers and Partners Submission

Why Medical Experts Should Consider Public Relations

How LinkedIn Helps Companies Build Visibility in Google and AI Search

Why Mission-Driven Organizations Must Win the Narrative Battle or Disappear

What Does a Public Relations Agency Do? A Complete Guide for Businesses, Nonprofits and Advocacy Organizations

The Public Relations Outlook for the Second Half of 2026: Seven Trends Every Organization Should Watch

Is Hiring a PR Agency Worth It? A Realistic Guide for Businesses Looking to Build Visibility, Credibility, and Growth

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