The legal and media landscapes move fast, and what worked yesterday may not resonate today. This post explores why law firms must regularly refresh their messaging, aligning communication with evolving client needs, media trends, and firm goals, to remain relevant, connect authentically, and drive meaningful business development.
Fort Lauderdale’s journey from rowdy spring break capital to world-class destination shows the power of PR in reshaping identity. Through strategic storytelling, destination branding, and consistent media outreach, the city transformed its reputation, offering lessons any business can use to redefine its brand and drive long-term growth.
Search is shifting from Google to AI engines like ChatGPT and Gemini, and with it, the rules of PR. Generative Engine Optimization (GEO) ensures your brand is part of AI-driven answers. Discover why PR pros can’t ignore this trend and how to keep your story accurate in the AI era.
AI is changing the way we approach social media content. From brainstorming fresh ideas to keeping your brand voice consistent, AI serves as a creative partner that saves time and strengthens engagement. When combined with human insight, it helps deliver authentic posts that resonate and drive long-term results.
Hiring a PR firm can transform your business, but only if you choose the right partner. From industry experience to response times, here are the five essential questions every company should ask before hiring a PR agency, plus tips for evaluating fit, fees, and long-term success.
AI bots are already deciding which sources matter online. For CMOs in professional services, earned media, thought leadership, and press releases are now key to staying visible.
