The Times Are A-Changin’: Five PR Rules That Need a Rewrite

The rules of public relations are changing. From AI-driven search and evolving media audiences to executive thought leadership and timely commentary, organizations need to rethink how they build credibility and visibility. Jessica Forres, Executive Vice President at Top of Mind Public Relations, explores five modern public relations strategies for navigating today’s media landscape while maintaining the fundamentals of effective PR.

5 Ways to Make Your Corporate Holiday E-Card Stand Out in a Crowded Inbox

Corporate holiday e-cards offer businesses an opportunity to strengthen client relationships, express appreciation and reinforce brand recognition. Discover five ways to create memorable, custom-designed holiday e-cards through original design, meaningful messaging, mobile-friendly formatting and strategic timing.

Why Is Your Competitor Always in the News? How to Become a Go-To Media Source

Your competitor may not know more than you. They may simply be easier for reporters to find, trust and quote. Here is how to become a go-to media source.

How to Prepare a Strong Chambers and Partners Submission

A strong Chambers and Partners submission clearly explains a law firm’s most significant matters, attorney experience and client relationships. Here is what firms should know about deadlines, work highlights, referees and interviews.

Why Medical Experts Should Consider Public Relations

Public relations for medical experts can help credible voices rise above health misinformation, bring important research into the public conversation and connect qualified professionals with healthcare reporters. A thoughtful PR strategy extends the reach of medical expertise while building trust with patients, journalists and the wider public.

How LinkedIn Helps Companies Build Visibility in Google and AI Search

LinkedIn is no longer just a social media platform. Public posts can now appear in Google search results and influence AI-generated answers, making LinkedIn an essential part of your SEO, thought leadership and public relations strategy. Learn how businesses can create content that builds authority, improves visibility and strengthens their digital reputation.

Blog

The Times Are A-Changin’: Five PR Rules That Need a Rewrite

5 Ways to Make Your Corporate Holiday E-Card Stand Out in a Crowded Inbox

Why Is Your Competitor Always in the News? How to Become a Go-To Media Source

How to Prepare a Strong Chambers and Partners Submission

Why Medical Experts Should Consider Public Relations

How LinkedIn Helps Companies Build Visibility in Google and AI Search

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