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TopofMindPR

Scenic view of Fort Lauderdale with tall buildings along the coastline a waterway with boats and yachts surrounded by palm trees and residential houses under a bright blue sky

PR Lessons from the Cities Top of Mind Calls Home

Fort Lauderdale’s journey from rowdy spring break capital to world-class destination shows the power of PR in reshaping identity. Through strategic storytelling, destination branding, and consistent media outreach, the city transformed its reputation, offering lessons any business can use to redefine its brand and drive long-term growth.

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